Case Study Lessons: When Launching New Subscription Products, Create Single Sign-On for Existing Subscribers
By Minal Bopaiah As we discovered in our survey of subscription site executives for the 2013 Online Subscription Benchmark Report, 87% of subscription sites plan on launching new subscription and paid products this year. One new product that we particularly like is the Toronto Star’s eBook subscription service for long-form news content called Star Dispatches. Subscribers to Star Dispatches get... click to continue
Tablet Metrics Are Coming, Along with More Touchscreen Laptops
By Minal Bopaiah The MPA (formerly the Magazine Publishers’ Association and now the Association of Magazine Media — but still using the acronym MPA), finally released a plan to standardize... click to continue
Webinar Metrics to Help Subscription Sites Increase Engagement and Sales
By Minal Bopaiah Whether you’re using Webinars to sell your services or as stand-alone editorial content, you’ll be interested in the new metrics on Webinar engagement and marketing, compiled by... click to continue
How to Create Scarcity — and Importance — with Online Content
By Minal Bopaiah Marketing experts know that creating a sense of scarcity (even if there’s abundance) can create more value around a product, and thus, significantly help drive sales. Just... click to continue
Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
By Minal Bopaiah While social media isn’t great for acquiring paying subscribers, it can be a great traffic driver for subscription content sites, particularly those with a freemium model. Yet... click to continue
Zinio Moves to Subscription Model, Making Magazine-Hopping Easier
By Minal Bopaiah Zinio, the digital magazine newsstand, recently launched Z-Pass, a subscription service that allows consumers to get 3 magazines for $5/month. Best of all, the subscription plan adopts... click to continue
How Behavioral Targeting Can Increase Member Engagement for Subscription Sites
By Minal Bopaiah While behavioral targeting, also known as behavioral advertising, is mostly being employed by eCommerce sites, is also a useful traffic driver and engagement tool for subscription and... click to continue
More Headlines
- Tablet Metrics Are Coming, Along with More Touchscreen Laptops
- Case Study Lessons: When Launching New Subscription Products, Create Single Sign-On for Existing Subscribers
- Webinar Metrics to Help Subscription Sites Increase Engagement and Sales
- How to Create Scarcity -- and Importance -- with Online Content
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
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Key Topics
- RT @dabeard: '1 philosophy, 1 strategy, 1 newsroom' - @garciaruize, just-announced new @washingtonpost managing editor.
- Tablet Metrics Are Coming, Along with More Touchscreen Laptops http://t.co/HyysS5KW2L
- Case Study Lessons: When Launching New Subscription Products, Create Single Sign-On for Existing Subscribers http://t.co/VtW2ssDxKK
- Webinar Metrics to Help Subscription Sites Increase Engagement and Sales http://t.co/pQJfduMBQB
- RT @NextUser: How behavioral targeting ads can increase engagement after the 1st micro-conversion of your user http://t.co/8JSzC2woUG by @S…
