May 17, 2013

Zinio Moves to Subscription Model, Making Magazine-Hopping Easier

By Minal Bopaiah Zinio, the digital magazine newsstand, recently launched Z-Pass, a subscription service that allows consumers to get 3 magazines for $5/month. Best of all, the subscription plan adopts... click to continue

May 16, 2013

How Behavioral Targeting Can Increase Member Engagement for Subscription Sites

By Minal Bopaiah While behavioral targeting, also known as behavioral advertising, is mostly being employed by eCommerce sites, is also a useful traffic driver and engagement tool for subscription and... click to continue

May 14, 2013

Politico Tests Metered Paywall in Six States, But Pledges to Remain Free in DC

By Minal Bopaiah Here’s an interesting market test for online content — selectively subject your audience to it based on geo-location. You largely don’t hear about geo-location testing anymore, yet... click to continue

May 13, 2013

Social Networks for Elite Adopt Paid, Subscription Models

By Minal Bopaiah If you attended Subscription Site Summit, you got to hear David Chun speak about Equilar Atlas — a paid social network for CEOs and senior executives. But... click to continue

May 10, 2013

Vimeo and T-Mobile Launch Paid, On-Demand Streaming Video

By Minal Bopaiah While major video streaming subscription sites like Netflix and Hulu have been busy making deals with major networks and big-budget original programming, little indie films and tv... click to continue

May 9, 2013

Case Study Lessons: Online Chat Is a Dual Investment for Subscription Sites

By Minal Bopaiah While traditional acquisition methods, such as in-person sales calls and leveraging industry contacts often work best for B2B subscription sites, some smart online marketing tactics can be... click to continue

Page 1 of 8912345...102030...Last »