Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
By Minal Bopaiah While social media isn’t great for acquiring paying subscribers, it can be a great traffic driver for subscription content sites, particularly those with a freemium model. Yet to date, few subscription content sites have a formal referral tool. At one point, Facebook had an option to “suggest friends” on fan pages, but that tool was discontinued. But... click to continue
Zinio Moves to Subscription Model, Making Magazine-Hopping Easier
By Minal Bopaiah Zinio, the digital magazine newsstand, recently launched Z-Pass, a subscription service that allows consumers to get 3 magazines for $5/month. Best of all, the subscription plan adopts... click to continue
How Behavioral Targeting Can Increase Member Engagement for Subscription Sites
By Minal Bopaiah While behavioral targeting, also known as behavioral advertising, is mostly being employed by eCommerce sites, is also a useful traffic driver and engagement tool for subscription and... click to continue
TheStreet Makes $10.4 Million from Online Subscriptions
By Minal Bopaiah TheStreet recently reported that it saw its online subscription revenues increase 13% compared to the same quarter the previous year, for a total of $10.4 million. The... click to continue
Politico Tests Metered Paywall in Six States, But Pledges to Remain Free in DC
By Minal Bopaiah Here’s an interesting market test for online content — selectively subject your audience to it based on geo-location. You largely don’t hear about geo-location testing anymore, yet... click to continue
Social Networks for Elite Adopt Paid, Subscription Models
By Minal Bopaiah If you attended Subscription Site Summit, you got to hear David Chun speak about Equilar Atlas — a paid social network for CEOs and senior executives. But... click to continue
Vimeo and T-Mobile Launch Paid, On-Demand Streaming Video
By Minal Bopaiah While major video streaming subscription sites like Netflix and Hulu have been busy making deals with major networks and big-budget original programming, little indie films and tv... click to continue
More Headlines
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
- Zinio Moves to Subscription Model, Making Magazine-Hopping Easier
- How Behavioral Targeting Can Increase Member Engagement for Subscription Sites
- TheStreet Makes $10.4 Million from Online Subscriptions
- Politico Tests Metered Paywall in Six States, But Pledges to Remain Free in DC
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Key Topics
- RT @LenGilbert08: Hope that this works for Zinio. "@SubSiteCentral: Zinio Moves to Subscription Model, Making Magazine-Hopping Easier http:…
- RT @akatalkinghorse: How one firm turned its online chat service into a real customer sales success story #goodidea? http://t.co/Nn8axHF1jW…
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook http://t.co/PkZpBHihX6
- Zinio Moves to Subscription Model, Making Magazine-Hopping Easier http://t.co/GSKz2mvBXb
- Zinio Moves to Subscription Model, Making Magazine-Hopping Easier http://t.co/GSKz2mvBXb
