How to Create Scarcity — and Importance — with Online Content
By Minal Bopaiah Marketing experts know that creating a sense of scarcity (even if there’s abundance) can create more value around a product, and thus, significantly help drive sales. Just think of how Apple ensures that its supply of new iPhones always trails demand (thus driving more demand). We’ve discussed before how online subscription marketers can create scarcity with a... click to continue
Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
By Minal Bopaiah While social media isn’t great for acquiring paying subscribers, it can be a great traffic driver for subscription content sites, particularly those with a freemium model. Yet... click to continue
Zinio Moves to Subscription Model, Making Magazine-Hopping Easier
By Minal Bopaiah Zinio, the digital magazine newsstand, recently launched Z-Pass, a subscription service that allows consumers to get 3 magazines for $5/month. Best of all, the subscription plan adopts... click to continue
How Behavioral Targeting Can Increase Member Engagement for Subscription Sites
By Minal Bopaiah While behavioral targeting, also known as behavioral advertising, is mostly being employed by eCommerce sites, is also a useful traffic driver and engagement tool for subscription and... click to continue
TheStreet Makes $10.4 Million from Online Subscriptions
By Minal Bopaiah TheStreet recently reported that it saw its online subscription revenues increase 13% compared to the same quarter the previous year, for a total of $10.4 million. The... click to continue
Politico Tests Metered Paywall in Six States, But Pledges to Remain Free in DC
By Minal Bopaiah Here’s an interesting market test for online content — selectively subject your audience to it based on geo-location. You largely don’t hear about geo-location testing anymore, yet... click to continue
Social Networks for Elite Adopt Paid, Subscription Models
By Minal Bopaiah If you attended Subscription Site Summit, you got to hear David Chun speak about Equilar Atlas — a paid social network for CEOs and senior executives. But... click to continue
More Headlines
- How to Create Scarcity -- and Importance -- with Online Content
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
- Zinio Moves to Subscription Model, Making Magazine-Hopping Easier
- How Behavioral Targeting Can Increase Member Engagement for Subscription Sites
- TheStreet Makes $10.4 Million from Online Subscriptions
Sponsored by
AAA
AAAA
Special Offers
Key Topics
- RT @NextUser: How behavioral targeting ads can increase engagement after the 1st micro-conversion of your user http://t.co/8JSzC2woUG by @S…
- How to Create Scarcity — and Importance — with Online Content http://t.co/VKAdzGeCXj
- RT @LenGilbert08: Hope that this works for Zinio. "@SubSiteCentral: Zinio Moves to Subscription Model, Making Magazine-Hopping Easier http:…
- RT @akatalkinghorse: How one firm turned its online chat service into a real customer sales success story #goodidea? http://t.co/Nn8axHF1jW…
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook http://t.co/PkZpBHihX6
