April 23, 2014

Netflix Tops $1 Billion in Q1 Streaming Revenue, Surpasses 48 Million Subscribers

By Katherine Noyes Following a strong last quarter of 2013, Netflix on Monday reported that its first quarter of 2014 was even better, bringing in more than $1 billion in... click to continue

April 22, 2014

B2B Media Grows 5%, Mainly Due to Heavy Growth in Data Sales

By Minal Bopaiah The Association of Business Media (ABM) recently released a report stating that B2B media grew 4.8% between 2008 and 2013, now generating $26.9 billion annually. The report... click to continue

April 21, 2014

Newspaper Revenues from Print-and-Digital Bundles Jumped 108% in 2013

By Katherine Noyes Promising data for subscription news sites from the Newspaper Association of America this week! Although total multiplatform revenue was down slightly to $37.59 billion in 2013 from... click to continue

April 18, 2014

Flexible Paywall Lets Readers ‘Pay’ With Loyalty or By Watching Ads

By Katherine Noyes Those of us here in the subscription content industry are more than familiar with the traditional kind of paywall, whereby some content is accessible only to paying... click to continue

April 17, 2014

How to Segment Audiences for Marketing Automation on Paid Content

By Minal Bopaiah As Brad Mehl explained to Subscription Site Insider members on Tuesday, marketing automation boils down to one simple statement: If this, then that. If prospects sign up... click to continue

April 16, 2014

Google Changing the Game for Email Marketers Yet Again

By Katherine Noyes If you’ve been using email marketing for some time to promote your subscriptions, you probably remember the angst that followed the introduction of Google’s Gmail Tabs feature... click to continue

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