Using Behavioral Ads? You Need to Follow These 2 Critical Regulations
By Minal Bopaiah Behavioral targeting (aka behavioral advertising) can be a great way to sell subscriptions or increase member engagement. But if you’re using behavioral advertising, then you’re required to follow the self-regulatory principles agreed upon by a consortium of marketers associations. These guidelines are meant to help online businesses using behavioral targeting to regulate themselves so that the government... click to continue
New Subscription Launches for The Atlantic, NBCUniversal and Amazon
By Minal Bopaiah A number of major media organizations launched digital subscription products this past week. First, The Atlantic, almost pathological in the avoidance of online subscriptions, launched the Atlantic... click to continue
UX Innovation: Abandoning Page Views (and Slideshows) for Infinite Scrolling
By Minal Bopaiah When designing content-heavy websites, Web designers and publishers frequently opt for breaking articles into multiple pages. This reduces load time and increases page view counts — a... click to continue
Washington Post Debuts Paywall With Best and Worst Practices
By Minal Bopaiah The Washington Post debuted its paywall and digital subscription plans last week, with a mix of best and worst practices. The Post’s website served up a banner... click to continue
The One Critical Position Legacy Publications Should Create When Transitioning Online
By Minal Bopaiah With Newsweek bombing its digital transition, and The Washington Post demonstrating a decent, but not optimized, approach, it’s worth discussing how legacy publications can make the transition... click to continue
Why Nonprofit News Sites Need to Adopt a Subscription Business Model
By Minal Bopaiah The Pew Research Center’s recent report on Nonprofit Journalism details the pervasive lack of business models in this sector, despite the growing adoption on nonprofit news models... click to continue
Washington Post Deploys Journalists and Bloggers to Market Upcoming Metered Paywall
By Minal Bopaiah Handling a digital transition can be tricky, with a botched migration spelling certain death for some legacy publications. But, on the flip side, a well-managed transition can... click to continue
More Headlines
- New Subscription Launches for The Atlantic, NBCUniversal and Amazon
- UX Innovation: Abandoning Page Views (and Slideshows) for Infinite Scrolling
- Washington Post Debuts Paywall With Best and Worst Practices
- The One Critical Position Legacy Publications Should Create When Transitioning Online
- Using Behavioral Ads? You Need to Follow These 2 Critical Regulations
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Key Topics
- Washington Post Deploys Journalists and Bloggers to Market Upcoming Metered Paywall http://t.co/jkoleqJUox
- Projected Growth for Digital Revenues Across 4 Major Media Industries http://t.co/qux9fVziHM
- Netflix Dominates Subscription Video On-Demand Niche http://t.co/HXUG9RsgYW
- Case Study Lessons: Use Google ‘Standout’ Tag to Highlight Featured Content in Search Rankings http://t.co/uibL792s1h
- Washington Post to phase in a paid online subscription model http://t.co/p1RgPWZRw7
