April 18, 2014

Flexible Paywall Lets Readers ‘Pay’ With Loyalty or By Watching Ads

By Katherine Noyes Those of us here in the subscription content industry are more than familiar with the traditional kind of paywall, whereby some content is accessible only to paying... click to continue

April 16, 2014

Google Changing the Game for Email Marketers Yet Again

By Katherine Noyes If you’ve been using email marketing for some time to promote your subscriptions, you probably remember the angst that followed the introduction of Google’s Gmail Tabs feature... click to continue

April 15, 2014

How Quartz Doubled Its Email Opt-In List (But Don’t Copy Them Just Yet!)

By Minal Bopaiah Last week, The Atlantic’s Quartz site quietly posted on its tumblr page some insights into its marketing strategy. For those of you looking to save time, here... click to continue

April 14, 2014

Entitle Adds E-Ink Reader Support to Its Subscription eBook Service

By Katherine Noyes Last December we wrote about the launch of Entitle, a subscription eBook service that was notable for its focus on ownership rather than the ubiquitous model of... click to continue

April 11, 2014

11% of This Week’s New Chicago Sun-Times Subscribers Paid in Bitcoins

By Katherine Noyes Last week the Chicago Sun-Times announced that it had become the first major US newspaper to start accepting Bitcoins, thereby blazing a trail for subscription content publishers... click to continue

April 10, 2014

Best Practice: Create Your Own Link Shortener to Share Content

By Minal Bopaiah Most of us are familiar with free link shortening services, like bit.ly and tinyURL. Link shorteners can be an easy way to condense URLs for social media... click to continue

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