April 22, 2014

B2B Media Grows 5%, Mainly Due to Heavy Growth in Data Sales

By Minal Bopaiah The Association of Business Media (ABM) recently released a report stating that B2B media grew 4.8% between 2008 and 2013, now generating $26.9 billion annually. The report... click to continue

April 21, 2014

Newspaper Revenues from Print-and-Digital Bundles Jumped 108% in 2013

By Katherine Noyes Promising data for subscription news sites from the Newspaper Association of America this week! Although total multiplatform revenue was down slightly to $37.59 billion in 2013 from... click to continue

April 18, 2014

Flexible Paywall Lets Readers ‘Pay’ With Loyalty or By Watching Ads

By Katherine Noyes Those of us here in the subscription content industry are more than familiar with the traditional kind of paywall, whereby some content is accessible only to paying... click to continue

April 16, 2014

Google Changing the Game for Email Marketers Yet Again

By Katherine Noyes If you’ve been using email marketing for some time to promote your subscriptions, you probably remember the angst that followed the introduction of Google’s Gmail Tabs feature... click to continue

April 15, 2014

How Quartz Doubled Its Email Opt-In List (But Don’t Copy Them Just Yet!)

By Minal Bopaiah Last week, The Atlantic’s Quartz site quietly posted on its tumblr page some insights into its marketing strategy. For those of you looking to save time, here... click to continue

April 14, 2014

Entitle Adds E-Ink Reader Support to Its Subscription eBook Service

By Katherine Noyes Last December we wrote about the launch of Entitle, a subscription eBook service that was notable for its focus on ownership rather than the ubiquitous model of... click to continue

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