April 15, 2014

How Quartz Doubled Its Email Opt-In List (But Don’t Copy Them Just Yet!)

By Minal Bopaiah Last week, The Atlantic’s Quartz site quietly posted on its tumblr page some insights into its marketing strategy. For those of you looking to save time, here... click to continue

April 14, 2014

Entitle Adds E-Ink Reader Support to Its Subscription eBook Service

By Katherine Noyes Last December we wrote about the launch of Entitle, a subscription eBook service that was notable for its focus on ownership rather than the ubiquitous model of... click to continue

April 11, 2014

11% of This Week’s New Chicago Sun-Times Subscribers Paid in Bitcoins

By Katherine Noyes Last week the Chicago Sun-Times announced that it had become the first major US newspaper to start accepting Bitcoins, thereby blazing a trail for subscription content publishers... click to continue

April 9, 2014

New Subscription Service for Kids Offers Sesame Street Video on Demand

By Katherine Noyes Sesame Street has already demonstrated its digital savvy in numerous ways — its successful use of mobile apps, for instance — and it looks like it just... click to continue

April 8, 2014

NYT Now’s Brilliant UX Design Optimizes for Mobile App Conversions

By Minal Bopaiah In case you didn’t hear (really, you didn’t?), The New York Times launched two new subscription packages, NYT Now and Times Premier. We’ve already covered the pricing... click to continue

April 7, 2014

Chicago Sun-Times Adds Bitcoin Option for Print and Digital Subscriptions

By Katherine Noyes Roughly a year ago we saw OKCupid begin accepting Bitcoins as payment for its digital subscriptions, and last week what appears to be the first major US... click to continue

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