May 22, 2013

Webinar Metrics to Help Subscription Sites Increase Engagement and Sales

By Minal Bopaiah Whether you’re using Webinars to sell your services or as stand-alone editorial content, you’ll be interested in the new metrics on Webinar engagement and marketing, compiled by... click to continue

May 21, 2013

How to Create Scarcity — and Importance — with Online Content

By Minal Bopaiah Marketing experts know that creating a sense of scarcity (even if there’s abundance) can create more value around a product, and thus, significantly help drive sales. Just... click to continue

May 20, 2013

Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook

By Minal Bopaiah While social media isn’t great for acquiring paying subscribers, it can be a great traffic driver for subscription content sites, particularly those with a freemium model. Yet... click to continue

May 17, 2013

Zinio Moves to Subscription Model, Making Magazine-Hopping Easier

By Minal Bopaiah Zinio, the digital magazine newsstand, recently launched Z-Pass, a subscription service that allows consumers to get 3 magazines for $5/month. Best of all, the subscription plan adopts... click to continue

May 16, 2013

How Behavioral Targeting Can Increase Member Engagement for Subscription Sites

By Minal Bopaiah While behavioral targeting, also known as behavioral advertising, is mostly being employed by eCommerce sites, is also a useful traffic driver and engagement tool for subscription and... click to continue

May 15, 2013

TheStreet Makes $10.4 Million from Online Subscriptions

By Minal Bopaiah TheStreet recently reported that it saw its online subscription revenues increase 13% compared to the same quarter the previous year, for a total of $10.4 million. The... click to continue

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