Case Study Lessons: When Launching New Subscription Products, Create Single Sign-On for Existing Subscribers
By Minal Bopaiah As we discovered in our survey of subscription site executives for the 2013 Online Subscription Benchmark Report, 87% of subscription sites plan on launching new subscription and paid products this year. One new product that we particularly like is the Toronto Star’s eBook subscription service for long-form news content called Star Dispatches. Subscribers to Star Dispatches get... click to continue
Tablets Helps Grow Subscription Revenues for Consumer Magazines
While 2012 may have been dubbed the Year of the Paywall for news sites, 2013 is shaping up to be the Year of the Tablet for consumer magazines. The tablet... click to continue
Card-Not-Present Debit Spending on the Rise, as Interchange Fees Decline
A recent Federal Reserve report that compared 2009 and 2011 debit card purchases found that consumers spent more than $1.7 trillion dollars in debit card transactions in 2011, an approximate... click to continue
Case Study Lessons: One Killer Tip to Increase Member Engagement at Sign-Up
For most subscription content sites, email newsletters are one of the best acquisition marketing channels. But too many sites fail to see past their conversion goal of getting email opt-ins.... click to continue
Subscription Prices Rising, Article Count Dropping, Ad Revenues Steady at Metered News Sites
Despite all the hand-wringing that launching a metered paywall can induce among ad-supported news sites, it looks like they’re actually pretty good for revenue growth. A recent study by Press+... click to continue
Using Public Data (and Great SEO) to Sell Prospecting Services
If you’ve checked out our Case Study on Equilar Insight, you’ll see that the company is incredibly savvy at taking public data and selling it as a subscription service simply... click to continue
Google Play To Sell Paid Content in Taiwan Again After 20-Month Suspension
After a 20-month suspension and a lengthy lawsuit, Android users in Taiwan will be able to buy paid apps again through Google Play. In June 2011, the Taiwanese government passed... click to continue
More Headlines
- Tablet Metrics Are Coming, Along with More Touchscreen Laptops
- Case Study Lessons: When Launching New Subscription Products, Create Single Sign-On for Existing Subscribers
- Webinar Metrics to Help Subscription Sites Increase Engagement and Sales
- How to Create Scarcity -- and Importance -- with Online Content
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook



