How to Create Scarcity — and Importance — with Online Content
By Minal Bopaiah Marketing experts know that creating a sense of scarcity (even if there’s abundance) can create more value around a product, and thus, significantly help drive sales. Just think of how Apple ensures that its supply of new iPhones always trails demand (thus driving more demand). We’ve discussed before how online subscription marketers can create scarcity with a... click to continue
Vimeo and T-Mobile Launch Paid, On-Demand Streaming Video
By Minal Bopaiah While major video streaming subscription sites like Netflix and Hulu have been busy making deals with major networks and big-budget original programming, little indie films and tv... click to continue
Case Study Lessons: Online Chat Is a Dual Investment for Subscription Sites
By Minal Bopaiah While traditional acquisition methods, such as in-person sales calls and leveraging industry contacts often work best for B2B subscription sites, some smart online marketing tactics can be... click to continue
Subscription Model Unlikely for Indian Audiences
By Minal Bopaiah For those looking to launch abroad in India, we’ve discussed before how business eBooks are a particularly good bet, especially when targeted to young Indian men. However,... click to continue
Hearst Hits 1 Million Digital Subscribers for Tablet Editions
By Minal Bopaiah Last year, Hearst Magazines CEO David Carey said that he expected the company to hit 1 million digital subscribers for the company’s tablet editions. Hearst fell short... click to continue
Cookie-Free Paywall Gets Around EU Regulations
By Minal Bopaiah Did you know that the EU requires that all websites alert visitors if they’re using cookies? That goes for sites managed by companies based in the... click to continue
15 Talks to Improve Your Subscription Site Sales and Revenues
By Minal Bopaiah It’s finally here — Subscription Site Summit. Two days jam-packed with practical tips and business tactics that will help you increase your subscription revenues. If you’re in... click to continue
More Headlines
- How to Create Scarcity -- and Importance -- with Online Content
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
- Zinio Moves to Subscription Model, Making Magazine-Hopping Easier
- How Behavioral Targeting Can Increase Member Engagement for Subscription Sites
- TheStreet Makes $10.4 Million from Online Subscriptions
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- RT @NextUser: How behavioral targeting ads can increase engagement after the 1st micro-conversion of your user http://t.co/8JSzC2woUG by @S…
- How to Create Scarcity — and Importance — with Online Content http://t.co/VKAdzGeCXj
- RT @LenGilbert08: Hope that this works for Zinio. "@SubSiteCentral: Zinio Moves to Subscription Model, Making Magazine-Hopping Easier http:…
- RT @akatalkinghorse: How one firm turned its online chat service into a real customer sales success story #goodidea? http://t.co/Nn8axHF1jW…
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook http://t.co/PkZpBHihX6
