May 20, 2013

Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook

By Minal Bopaiah While social media isn’t great for acquiring paying subscribers, it can be a great traffic driver for subscription content sites, particularly those with a freemium model. Yet to date, few subscription content sites have a formal referral tool. At one point, Facebook had an option to “suggest friends” on fan pages, but that tool was discontinued. But... click to continue

May 2, 2013

How VAT Eats Into Your Profits on Digital Subscription Sales

By Minal Bopaiah Most US publishers are unaware that they need to be collecting the value added tax (VAT) when selling online subscriptions to UK and EU audiences. That may... click to continue

May 1, 2013

‘Dayparting’ and Other Ways to Time Your Content for Maximum Effect

By Minal Bopaiah For many years, radio and broadcast media have understood the importance of dayparting – hitting your audience with the most important news during “drivetime” or the most... click to continue

April 30, 2013

Do You Know the Difference Between Native and Web Apps?

By Minal Bopaiah Last Wednesday, I spoke at the Specialist Media Show in London, presenting data and tactics on selling online subscriptions. While speaking on the FT’s decision to go... click to continue

April 29, 2013

Subscription Site OKCupid to Start Accepting Bitcoins as Payment

By Minal Bopaiah Payment processing processes and options have a real impact on bottom line profits for subscription sites selling digital content. From ACH fees to gateway restrictions to regional... click to continue

April 28, 2013

Netflix Tops $1B in Q1, Has 34 Million Paying Subscribers

Netflix garnered more than $1 billion in the first quarter of 2013, according to recent earnings reports, mainly from subscription revenue from its 34 million worldwide subscribers (of those subscribers,... click to continue

April 25, 2013

Case Study Lessons: Create Scarcity Effect with Timed Subscription Offer

When you’re selling online subscriptions for continued access, it can be counter-intuitive to adhere to the marketing best practice of creating scarcity to sell more. However, Fast Fitness to Go,... click to continue