How to Create Scarcity — and Importance — with Online Content
By Minal Bopaiah Marketing experts know that creating a sense of scarcity (even if there’s abundance) can create more value around a product, and thus, significantly help drive sales. Just think of how Apple ensures that its supply of new iPhones always trails demand (thus driving more demand). We’ve discussed before how online subscription marketers can create scarcity with a... click to continue
Case Study Lessons: Create Scarcity Effect with Timed Subscription Offer
When you’re selling online subscriptions for continued access, it can be counter-intuitive to adhere to the marketing best practice of creating scarcity to sell more. However, Fast Fitness to Go,... click to continue
Online Publishers Can Boost Analytics and Advertising through Article Embedding
By Minal Bopaiah While inbound links can increase search rankings, a new API Repost would allow publishers to embed articles into web pages, much like embedding a YouTube video, thereby... click to continue
Euromoney Institutional Investor Grows Group Subscriptions by 20%
By Minal Bopaiah For the past eight years, B2B subscription site Euromoney Institutional Investor has been focusing on growing it site license revenue stream across more than 50 sites. “It’s... click to continue
Are eBooks the New Subscription Revenue Product?
By Minal Bopaiah Last Friday, I wrote about how paid content sites could take monetize editorial awards by selling the award-winning content as a brief eBook. But eBooks are not... click to continue
Creating eBooks Out of Pulitzer-Winning Content
By Minal Bopaiah What’s better than winning a Pulitzer? Making money off of it. (OK, maybe not. But it’s a nice financial cherry on your editorial sundae.) The dark horse... click to continue
76% of Subscription Sites Have Bad Call-to-Action Buttons
By Minal Bopaiah Did you know that 76% of subscription sites are leaving money on the table on their conversion pages? That’s because, according to data from the 2013 Online... click to continue
More Headlines
- How to Create Scarcity -- and Importance -- with Online Content
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
- Zinio Moves to Subscription Model, Making Magazine-Hopping Easier
- How Behavioral Targeting Can Increase Member Engagement for Subscription Sites
- TheStreet Makes $10.4 Million from Online Subscriptions
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- RT @NextUser: How behavioral targeting ads can increase engagement after the 1st micro-conversion of your user http://t.co/8JSzC2woUG by @S…
- How to Create Scarcity — and Importance — with Online Content http://t.co/VKAdzGeCXj
- RT @LenGilbert08: Hope that this works for Zinio. "@SubSiteCentral: Zinio Moves to Subscription Model, Making Magazine-Hopping Easier http:…
- RT @akatalkinghorse: How one firm turned its online chat service into a real customer sales success story #goodidea? http://t.co/Nn8axHF1jW…
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook http://t.co/PkZpBHihX6
