How to Create Scarcity — and Importance — with Online Content
By Minal Bopaiah Marketing experts know that creating a sense of scarcity (even if there’s abundance) can create more value around a product, and thus, significantly help drive sales. Just think of how Apple ensures that its supply of new iPhones always trails demand (thus driving more demand). We’ve discussed before how online subscription marketers can create scarcity with a... click to continue
M&A Highlights for Subscription Sites in Q1 of 2013
By Minal Bopaiah The media, information, technology, healthcare and database sectors saw 353 M&A transactions in the first quarter of 2013, for a combined value exceeding $7.53 billion, according to... click to continue
Is Your Behavioral Targeting Following Best Practices and Legal Guidelines?
By Minal Bopaiah A growing trend online (and one more subscription content sites should be taking advantage of) is behavioral targeting, a.k.a. online behavioral advertising. In short, subscription sites can... click to continue
LinkedIn Acquires Pulse for $90M, Signals Shift to Publisher Role
By Minal Bopaiah Subscription site LinkedIn has recently acquired news aggregator and app creator Pulse for $90 million, according to the LinkedIn’s blog. The acquisition allows LinkedIn to position itself... click to continue
UK Audiences May Have Upper Limit on Subscription Pricing
By Minal Bopaiah A new report from Simon-Kucher & Partners has some interesting pricing insights for US and UK publishers. While the report’s main recommendations are fairly basic (do research,... click to continue
Don’t Lock Out Dual Logins — Upsell Group Subscriptions Instead
By Minal Bopaiah Most publishers underestimate the importance of digital rights management (DRM), choosing to either protect too little (and lose money) or protect too much (and lose valuable marketing... click to continue
Hulu Up for Sale, Ex-News Corp President Bids $500 Million
By Minal Bopaiah In case you missed it, subscription-based television and movie streaming site Hulu has been looking for a buyer since March. And this week, former News Corp President... click to continue
More Headlines
- How to Create Scarcity -- and Importance -- with Online Content
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
- Zinio Moves to Subscription Model, Making Magazine-Hopping Easier
- How Behavioral Targeting Can Increase Member Engagement for Subscription Sites
- TheStreet Makes $10.4 Million from Online Subscriptions
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- RT @NextUser: How behavioral targeting ads can increase engagement after the 1st micro-conversion of your user http://t.co/8JSzC2woUG by @S…
- How to Create Scarcity — and Importance — with Online Content http://t.co/VKAdzGeCXj
- RT @LenGilbert08: Hope that this works for Zinio. "@SubSiteCentral: Zinio Moves to Subscription Model, Making Magazine-Hopping Easier http:…
- RT @akatalkinghorse: How one firm turned its online chat service into a real customer sales success story #goodidea? http://t.co/Nn8axHF1jW…
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook http://t.co/PkZpBHihX6
