Webinar Metrics to Help Subscription Sites Increase Engagement and Sales
By Minal Bopaiah Whether you’re using Webinars to sell your services or as stand-alone editorial content, you’ll be interested in the new metrics on Webinar engagement and marketing, compiled by Webinar platform provider On24. On24 examined the data from the 2300+ Webinars conducted by its customers in 2012 and found a number of interesting metrics: Email to your own in-house... click to continue
Why the Epsilon Email Breach Might Hurt Online Subscription and Membership Sites
Last week the email marketing company Epsilon announced it had suffered a security breach that exposed an as-yet unknown number of personal email addresses to hackers. While Epislon and many... click to continue
Popular Science Sells 10,000 iPad App Subscriptions
Popular Science recently sold the 10,000th subscription for its iPad application, which launched six weeks ago.Those subscribers are paying $14.99 a year’s worth of monthly editions– $2 more than a... click to continue
Case Study Lesson: Browser-Based Mobile Publications – An Alternative to Subscription Apps
Apps aren’t the only game in town when it comes to mobile publishing. And if the prospect of developing unique apps for multiple platforms seems too daunting, you might consider... click to continue
PCI Council De-Lists Mobile Payment Applications While it Formulates Standards
In March, the PCI Security Standards Council de-listed several mobile payment applications that had previously been approved as PCI compliant. The move comes as the PCI Council works to develop... click to continue
Glenn Beck’s Post-Fox Career: Subscription Site Mogul?
Fox News Channel talk-show host Glenn Beck is developing subscription-based online TV programs that could be the precursor to a full-fledged premium video site or cable channel planned for after... click to continue
Case Study Lesson: Finding Internal “Champions” for Site License Sales
If you’re selling site licenses for your online subscriptions, your best marketing person probably isn’t on your team – it’s someone within the organizations you’re targeting.That’s one of the big... click to continue
More Headlines
- Webinar Metrics to Help Subscription Sites Increase Engagement and Sales
- How to Create Scarcity -- and Importance -- with Online Content
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
- Zinio Moves to Subscription Model, Making Magazine-Hopping Easier
- How Behavioral Targeting Can Increase Member Engagement for Subscription Sites
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Key Topics
- Webinar Metrics to Help Subscription Sites Increase Engagement and Sales http://t.co/pQJfduMBQB
- RT @NextUser: How behavioral targeting ads can increase engagement after the 1st micro-conversion of your user http://t.co/8JSzC2woUG by @S…
- How to Create Scarcity — and Importance — with Online Content http://t.co/VKAdzGeCXj
- RT @LenGilbert08: Hope that this works for Zinio. "@SubSiteCentral: Zinio Moves to Subscription Model, Making Magazine-Hopping Easier http:…
- RT @akatalkinghorse: How one firm turned its online chat service into a real customer sales success story #goodidea? http://t.co/Nn8axHF1jW…
