Tech, Legal & Operations
May 21, 2013
How to Create Scarcity — and Importance — with Online Content
By Minal Bopaiah Marketing experts know that creating a sense of scarcity (even if there’s abundance) can create more value around a product, and thus, significantly help drive sales. Just... click to continue
May 6, 2013
Cookie-Free Paywall Gets Around EU Regulations
By Minal Bopaiah Did you know that the EU requires that all websites alert visitors if they’re using cookies? That goes for sites managed by companies based in the... click to continue
May 2, 2013
How VAT Eats Into Your Profits on Digital Subscription Sales
By Minal Bopaiah Most US publishers are unaware that they need to be collecting the value added tax (VAT) when selling online subscriptions to UK and EU audiences. That may... click to continue
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- How to Create Scarcity -- and Importance -- with Online Content
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook
- Zinio Moves to Subscription Model, Making Magazine-Hopping Easier
- How Behavioral Targeting Can Increase Member Engagement for Subscription Sites
- TheStreet Makes $10.4 Million from Online Subscriptions
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- RT @NextUser: How behavioral targeting ads can increase engagement after the 1st micro-conversion of your user http://t.co/8JSzC2woUG by @S…
- How to Create Scarcity — and Importance — with Online Content http://t.co/VKAdzGeCXj
- RT @LenGilbert08: Hope that this works for Zinio. "@SubSiteCentral: Zinio Moves to Subscription Model, Making Magazine-Hopping Easier http:…
- RT @akatalkinghorse: How one firm turned its online chat service into a real customer sales success story #goodidea? http://t.co/Nn8axHF1jW…
- Smart Suggest Lets Subscription Sites Set-Up Formal Refer-a-Friend Campaigns on Facebook http://t.co/PkZpBHihX6
