Articles on Increasing Site Traffic

May 16, 2013

How Behavioral Targeting Can Increase Member Engagement for Subscription Sites

By Minal Bopaiah While behavioral targeting, also known as behavioral advertising, is mostly being employed by eCommerce sites, is also a useful traffic driver and engagement tool for subscription and... click to continue

May 1, 2013

‘Dayparting’ and Other Ways to Time Your Content for Maximum Effect

By Minal Bopaiah For many years, radio and broadcast media have understood the importance of dayparting – hitting your audience with the most important news during “drivetime” or the most... click to continue

April 24, 2013

Online Publishers Can Boost Analytics and Advertising through Article Embedding

By Minal Bopaiah While inbound links can increase search rankings, a new API Repost would allow publishers to embed articles into web pages, much like embedding a YouTube video, thereby... click to continue