Recent Articles on Increasing Retention & Renewals

May 9, 2013

Case Study Lessons: Online Chat Is a Dual Investment for Subscription Sites

By Minal Bopaiah While traditional acquisition methods, such as in-person sales calls and leveraging industry contacts often work best for B2B subscription sites, some smart online marketing tactics can be... click to continue

March 26, 2013

Webinar Non-Attendees May Be Your Best Leads for Subscription Sales

A number of subscription sites — particularly those specializing in online learning — have discovered the effectiveness of free Webinars for converting prospects. But did you know that non-attendees —... click to continue

March 20, 2013

Autoresponder Emails Get Highest Open Rates

A new study by Epsilon found that autoresponders — or email messages triggered by consumer action — got higher open rates than “business as usual” emails. The autoresponders  (aka triggered... click to continue

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