May 23, 2013

Case Study Lessons: When Launching New Subscription Products, Create Single Sign-On for Existing Subscribers

By Minal Bopaiah As we discovered in our survey of subscription site executives for the 2013 Online Subscription Benchmark Report, 87% of subscription sites plan on launching new subscription and... click to continue

May 14, 2013

Politico Tests Metered Paywall in Six States, But Pledges to Remain Free in DC

By Minal Bopaiah Here’s an interesting market test for online content — selectively subject your audience to it based on geo-location. You largely don’t hear about geo-location testing anymore, yet... click to continue

May 13, 2013

Social Networks for Elite Adopt Paid, Subscription Models

By Minal Bopaiah If you attended Subscription Site Summit, you got to hear David Chun speak about Equilar Atlas — a paid social network for CEOs and senior executives. But... click to continue

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